Business Partnerships

Do well by doing good.

Join a thriving community where innovative, successful organizations merge with engaged, authentic audiences – all committed to the greater good. Underwriting offers the winning combination of traditional marketing and community goodwill, resulting in the “halo effect,” where our partners bask in a favorable light because of their visible philanthropy.


WXXI Media reaches over 40% of all adults in the Rochester market through television, radio, and digital media. 

of users prefer to buy products from NPR sponsorsof WXXI’s audience has a post-graduate degree or higherof WXXI’s audience actively supports the arts

Sources: NPR listeners, GfK MRI Doublebase 2013, Base: Total U.S. Adults; The Media Audit, Winter 2016, Rochester, NY, Adults 18+.


Connect with us to identify strategies that will support your business goals.

Pen to paper.
Our team will craft underwriting options for your consideration.

Collaborate on scripts, storyboards, and concepts to get you up and running!

Meet the team.

Business development & marketing consultants.


“We have partnered with WXXI for many years on many different levels. The main reason for continuing the relationship is the ability to create awareness and engagement about our organization and product offerings to a very targeted audience. The WXXI mission is very much in line with that of the Rochester Broadway Theatre League so we are proud to support their efforts through underwriting.”“With Nox, we felt that Science Friday was the perfect fit.  It is the sort of program that matches up with the general quirkiness of us. We love that we are able to work with WXXI as we feel it is a great source of information in our area.  Underwriting with WXXI is the only form of "advertising" that has caused people to come in and say "we came in because we heard you on NPR/WXXI".”

Jessica Ripple
Rochester Broadway Theatre League

Aaron Metras
Salena’s Mexican Restaurant & Nox Cocktail Lounge

“WXXI is like an old friend. The conversations are informative, meaningful, and enriching. Whenever I am in need of a balanced story on anything in our community, I turn to WXXI. Our community is so rich in the arts that it is sometimes difficult to know what’s going on. Whether music, art, fiction, community events, I am sure to get the details from my local public station. I trust WXXI like I trust an old friend. Honest, accurate, and balanced—in crisis or as a part of daily life.”“I have listened to NPR for many years, and count on the unbiased, detailed information it provides. I began contributing to WXXI over 15 years ago, when I was an undergraduate at the University of Rochester. As a student and single mother, I was only able to give $10 or $20 at a time. It makes me so happy to be able to be an underwriter and contribute more substantially to something that gives people such a powerful resource: knowledge.”

Lynn Lubecki 
Rochester Childfirst Network

Christine Torres 
Needle & Herb Acupuncture




Curious about screen advertising & event sponsorships at
the Little Theatre?  

Icons used on this page include talk by Felix Westphal, manuscript by Jake Dunham, and collaboration by ProSymbols all from the Noun Project.