Business Partnerships

Do well by doing good.

Join a thriving community where innovative, successful organizations merge with engaged, authentic audiences – all committed to the greater good. Underwriting offers the winning combination of traditional marketing and community goodwill, resulting in the “halo effect,” where our partners bask in a favorable light because of their visible philanthropy.


WXXI Media reaches over 40% of all adults in the Rochester market through television, radio, and digital media. 

of users prefer to buy products from NPR sponsorsof WXXI’s audience has a post-graduate degree or higherof WXXI’s audience actively supports the arts

Sources: NPR listeners, GfK MRI Doublebase 2013, Base: Total U.S. Adults; The Media Audit, Winter 2016, Rochester, NY, Adults 18+.


Connect with us to identify strategies that will support your business goals.

Pen to paper.
Our team will craft underwriting options for your consideration.

Collaborate on scripts, storyboards, and concepts to get you up and running!


“The wine industry is an integral part of the Finger Lakes Region. We feel the same way about Public Radio and WXXI/WRUR/WEOS. Living in Geneva, we wholly believe in supporting the station that provides us with not only the national news, but also local news and events. For our part, we see underwriting as an investment in a public service that serves us all well and it is important to us that it remains a vibrant, well-funded organization. Additionally, as underwriters we believe we receive the added value of a return on our investment. We are happy to be associated with the stations above. We are also proud to be a part of the member card and offer discounts to others who believe in supporting public radio locally.”

Kim Aliperti
Billsboro Winery

“One of the greatest benefits of partnering with WXXI is exposure to concerned community members who value learning about news, culture and local happenings. Last December, we worked with WXXI to help generate more awareness about our business and drive holiday sales. This was the first time we have ever paid for advertising. It was a fantastic investment as our holiday sales surpassed our expectations. We look forward to a long partnership with WXXI.”

Mary Boland
Happy Earth Tea

“WXXI is like an old friend. The conversations are informative, meaningful, and enriching. Whenever I am in need of a balanced story on anything in our community, I turn to WXXI. Our community is so rich in the arts that it is sometimes difficult to know what’s going on. Whether music, art, fiction, community events, I am sure to get the details from my local public station. I trust WXXI like I trust an old friend. Honest, accurate, and balanced—in crisis or as a part of daily life.”

Lynn Lubecki 
Rochester Childfirst Network

“I have listened to NPR for many years, and count on the unbiased, detailed information it provides. I began contributing to WXXI over 15 years ago, when I was an undergraduate at the University of Rochester. As a student and single mother, I was only able to give $10 or $20 at a time. It makes me so happy to be able to be an underwriter and contribute more substantially to something that gives people such a powerful resource: knowledge.”

Christine Torres 
Needle & Herb Acupuncture

Meet the team.

Business development & marketing consultants.




Curious about screen advertising & event sponsorships at
the Little Theatre?  
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Icons used on this page include talk by Felix Westphal, manuscript by Jake Dunham, and collaboration by ProSymbols all from the Noun Project.