WXXI
Go Public
Join a thriving community where businesses and nonprofits connect with engaged audiences – all committed to the greater good. Corporate sponsorship offers the winning combination of marketing and community goodwill, and the opportunity to connect with people when they’re truly paying attention.
WXXI Public Media’s audiences weave our work into their lives. Whether they’re turning to WXXI News for a deeper dive into local issues, the Little Theatre for entertainment, or the PBS app to catch up on their favorite series, our people stick with us. For our sponsors, this means they have the opportunity to connect with people while they’re spending time with something they deeply care about.
WXXI Public Media reaches over 40% of all adults in the Rochester market.
NPR News listeners are 149% more likely to make financial contributions to arts, cultural or environmental organizations.
WXXI Public Media as a whole reaches over 60% of all people in the Rochester market who have earned postgraduate degrees.
84% of NPR listeners take action in response to something heard on NPR. PBS viewers are 2X more likely to purchase a product or service from a corporate sponsor.
Sources: MRI-Simmons Spring 2022 Doublebase, among custom NPR News audience; Nielsen PRIMELingo Release 2 2023, among custom aggregation of audiences; Marketing & Research Resources (M&RR) 2023.
