The Great American Read: Fall Kick-Off

(Rochester, NY) - Book lovers rejoice! PBS’ The Great American Read returns this fall on Tuesday, September 11, 2018 at 8 p.m. on WXXI-TV. Hosted by television personality and journalist Meredith Vieira, The Great American Read is an eight-part series and multi-platform reading initiative that shines a national spotlight on the importance of reading. Throughout the summer, viewers are being encouranged to read as many books as possible,vote on their favorite works of fiction, and share their thoughts and opinions on social media as part of the most expansive national celebration of books and reading aimed at engaging multi-generational readers across multiple platforms ever created. The Great American Read runs Tuesdays, September 11-October 23, 2018 at 8 p.m. on WXXI-TV.

To date, almost 2 million votes have been cast in conjunction with The Great American Read. PBS’ Facebook book club dedicated to The Great American Read has more than 36,000 members, and over 333,000 people have completed the quiz to identify how many of America’s 100 favorite novels they have read. As part of the campaign, more than two dozen local public television stations across the country have planned over 125 community engagement activities, including book clubs, author appearances and readings, screening events, book-themed family activities and more.

Voting opened with the launch of the two-hour premiere episode on May 22 and continues throughout the summer, leading up to the grand finale on October 23, 2018. Viewers are currently able to vote for their favorite titles at pbs.org/greatamericanread, through hashtag voting via Facebook and Twitter, and through SMS texting using the dedicated book hashtag that can be found here. In the fall, viewers will also be able to cast their vote toll-free by phone.

Picture; The Great American Read logo.
Credit: Courtesy of PBS Press Room Online

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WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.

 

WXXI Media Contact:

Kristin Tutino

Creative Services Department

585-258-0253
pressroom@wxxi.org

 



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