WXXI’s Coat & Sweater Drive 2012

WXXI’s Coat & Sweater Drive 2012

November 5-16

In honor of Mister Rogers, WXXI hosts a Coat & Sweater Drive with donations going to the Rochester City School District to distribute to students.

WXXI teams up with the Rochester City School District (RCSD) to sponsor a sweater and coat drive as a tribute to Fred Rogers and his example of being a caring neighbor. WXXI’s Coat & Sweater Drive will begin on November 5, 2012 and run for two weeks, ending November 16, 2012.  During the drive, members of the community are asked to donate new or gently worn children’s sweaters and winter coats, as well as other clothing. Collection receptacles will be available at WXXI, the Little Theatre, RCSD’s Central Office, the Rochester Public Market and select YMCA of Greater Rochester branches. Collected clothing will be distributed by the RCSD to its students. 


WXXI, 280 State Street, Rochester, NY 14614
Little Theatre, 240 East Avenue, Rochester, NY 14607
Rochester City School District, Central Office Only, 131 West Broad St., Rochester 14614
Rochester Public Market, 280 Union Street North  Rochester, NY 14609

YMCA Branches:
Bay View Family Branch, 1209 Bay Road, Webster, NY 14580
Eastside Family Branch, 1835 Fairport Nine Mile Point Road, Penfield, NY 14526
Southeast Family Branch, 111 E. Jefferson Road, Pittsford, NY 14534
Victor Active Family Center, 200 South High Street, Victor, NY 14564
Northwest Family Branch, 730 Long Pond Road, Rochester, NY 14612
Westside Family Branch, 920 Elmgrove Road, Rochester, NY 14624

To kick off the two-week drive WXXI wrapped a tree outside the station with a sweater. The sweater was created by local fiber artist and WXXI employee Gretchen Spittler. Pictured to the right.

Fred Rogers’ sweaters were all knitted by his mother. Each year she knitted a dozen sweaters, and at Christmas, she gave them to family and close friends. To help set the tone for a “comfortable” visit with his young viewers, Fred Rogers decided to put on a sweater and change into sneakers as a way to help children settle in for the half-hour program, Mister Rogers’ Neighborhood. One of his sweaters is on display at the Smithsonian Institute.

Mister Rogers’ Neighborhood was a treasured series on WXXI-TV for many years. The station is proud to bring today’s young viewers a new series that builds on the pioneering Mister Rogers’ Neighborhood. Daniel Tigers Neighborhood, which airs on WXXI-TV/HD weekdays at 11 a.m. and Saturdays at 6:30 a.m., tells engaging stories about the life of preschooler Daniel, using musical strategies grounded in Fred Rogers’ landmark social-emotional curriculum. Through imagination, creativity and music, Daniel and his friends learn the key social skills necessary for school and for life. Ranking number 5 among kids 2-5 in September 2012, the series was PBS KIDS’ top program streamed online and on mobile.