On WXXI-TV: How Going Green is Good for Business

This week on Need to Know Rochester, why it's good business to go green. WXXI's Innovation Trail project takes an in-depth look at a local company that has actually padlocked its dumpster to force employees to recycle.

Also from WXXI's Innovation Trail project: exploring how "old" Kodak is helping fuel the success of newer businesses with big ambitions.

Watch Need to Know Rochester Friday nights at 8:30.