The Magic Behind Marketing a City to Employers

The Rochester area received welcome news when the British firm, Cody Gate Ventures, chose to locate three of its high-tech businesses in the former Kodak Park. That news comes after hard work marketing Rochester as a good place for business.

The competition for jobs is heavy, and as WXXI Senior Correspondent Peter Iglinski reports, a number of factors came together to seal the deal. Click here to listen to the story.