Brewery Gets Aggressive, Offbeat in Marketing Genny Light

The Genesee Brewery's new multi-media campaign include a fictitious beer-loving "everyman" who made a visit to Rochester today.

The creation of Genny Light fanatic "Chet Hammerton" is the centerpiece for a sales push that includes advertising in non-traditional ways including social media websites like Facebook and Twitter.

Click Here for the story from WXXI's Carlet Cleare.

Click Here for an example of the company's marketing efforts.