The Rumor Mill: How it Works and Why it Matters

The recent headlines out of Albany have been about rumors: denials, diatribes and some would even say defamation.

This week on Need to Know we look at "The Rumor Mill: How it Works an Why it Matters." There are local experts who actually study rumors and you'll meet them and learn about the work they do. Discover how rumors work, why they spread - and what you need to know about them when you encounter rumors in your life.

 Watch Need to Know Friday night at 8:30 or Sunday afternoon at 12:30 on WXXI-TV.