AMERICAN EXPERIENCE: Tupperware! on WXXI-TV

AMERICAN EXPERIENCE: Tupperware! on WXXI-TV

Tue, 02/14/2012 - 8:00pm

Shown: Tupperware catalog, circa 1958.

Credit: Courtesy of Tupperware Corporation

Learn the secret behind Tupperware’s success.

In the 1950s, American women discovered they could earn thousands — even millions — of dollars from bowls that burped. “Tupperware ladies” fanned out across the nation’s living rooms, selling efficiency and convenience to their friends and neighbors through home parties. Bowl by bowl, they built an empire that now spans the globe. AMERICAN EXPERIENCE: Tupperware!, airing Tuesday, February 14 at 8 p.m. on WXXI-TV/HD (DT 21.1/cable 1011 and 11), reveals the secret behind Tupperware’s success: the women of all shapes, sizes and backgrounds who discovered they could move up in the world without leaving the house. TUPPERWARE! charts the origins of the small plastics company that unpredictably became a cultural phenomenon. Narrated by Kathy Bates.



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