Benches on Parade on WXXI-TV

Benches on Parade on WXXI-TV

Wed, 09/08/2010 - 8:00pm

Pictured: Artists Chris Pallace and Kevin Serwacki working on the Kodak benches

Credit: WXXI

Celebrate Rochester's vibrant artist community!

On Wednesday, September 8 at 8 p.m. WXXI-TV premiered its newest production Benches on Parade. WXXI is proud to present an encore broadcast of the film, which captures the spirit of Rochester’s most recent community arts project. Benches on Parade airs Sunday, September 12 at 6 p.m. on WXXI-TV (DT21.1/cable 1011 and 11). Shot in high definition over the last six months, WXXI’s newest production showcases all 119 benches that were transformed into the beautiful works of art that have adorned the streets and parks of Rochester.

Narrated by AM 1370 local Morning Edition host Alex Crichton, Benches on Parade offers a glimpse into the creation of these public works of art, talks with the project creators, bench sponsors, and beneficiaries, and shares the community’s reaction to the benches.

Chris Pallace, Kevin Serwacki, Mitch Messina, Pat Rechlin and Colleen L'Hommedieu are just a few of the artists that give a glimpse into their process that has brought these unassuming canvases of fiberglass to life. The film also follows international artist Philip Burke, from start to finish, in his creation of the Chuck Mangione bench. Burke is best known for his whimsical caricatures in Rolling Stone Magazine.

Dixon Schwabl's Howie Jacobson and Lauren Dixon, the project producers, explain how the project came to fruition, while Nazareth College President Daan Braveman shares what being a beneficiary of the project means to his university. Viewers will also hear from bench sponsors on why they support the project.

During the premiere of Benches on Parade viewers will have the opportunity to obtain a DVD copy of the broadcast and receive the Benches on Parade commemorative book and a miniature collectible replica of one of the benches. Project producers Jacobson and Dixon will also be in studio that evening to unveil a new bench, and talk about the auctioning of the benches, which will be held on September 24th.

Designed to showcase the talents of Rochester’s rich arts community, instill civic pride, and support local non-profit organizations, the Benches on Parade Community Arts Project launched in August 2009 when project presenter Nazareth College and project producer Dixon Schwabl unveiled the white benches to a group of artists. Over the winter these artists worked diligently to transform their benches into creative masterpieces, which have since been seen throughout the Rochester community.

To learn more about the film, and the arts community project, visit

Stay tuned after Benches on Parade for an encore presentation of Horses on Parade at 7:30 p.m on WXXI-TV. Originally presented in 2001, Horses on Parade is a WXXI original film chronicling the creation and installation of more than 150 life-size fiberglass horses. Through beautiful footage of the artists at work, to the finished masterpieces, Horses on Parade captivates as it inspires. In its interviews with community leaders, artists, sponsors, business owners and benefactors, this program takes an insightful look into a city that has forever been transformed... by fiberglass horses that came to life. The Horses on Parade Project was created by the High Falls Brewing Company in conjunction with Dixon Schwabl Advertising.



Benches are Great

Rochester is a great city filled with wonderful creative people. We have one of the best culture and arts community ever. I'm very proud of the work we do and it makes me happy to see these benches in the many artistic forms and venues. Thanks WXXI for a terrific program and thanks to the artists and corporate sponsors!

Benches with lips

I live in the Highland Park area. I have driven past the benches on the corner of Highland and Goodman for months. I am looking forward to not having to look at them. In my opinion they are an eyesore and do not add any aesthetic value to this otherwise beautiful venue. I am not the only person who views them this way as I have heard other people make similiar comments. They really should have been placed in a Sea Breeze or MacDonald's.

MacDonalds doesnt exist but luckily your community does.

Instead of looking down on your community maybe you could try to embrace the value your city puts on the arts. Living at Highland you would think you would have a different respect for the vibrant art and talented artists in this city. I love these Benches (and Horses). Couldn't be happier.