Marketing and Communications

Both stations created unique marketing and communication plans for their local community outreach, engagement and promotional activities. Below are the WXXI and WSKG station plans and sample marketing materials created for the project:

Sample Station Marketing and Communications Plans:

WXXI (.pdf)
WSKG (.pdf)

Sample Station Marketing Materials:

WXXI Healthy You Eat & Run Postcard (.pdf)
WXXI Healthy You Christmas Postcard (.pdf)
WXXI Member Guide Article (.pdf -- see article on cover)
WXXI Local Newspaper Editorial (.pdf)
WXXI/WSKG Joint Press Release (.pdf)
WSKG promotional postcard for Move-It! TV show (.jpg)
WSKG Move It! sticker (.jpg)
Move It! word scramble game (.pdf)