Engagement Activities and Samples

Since the Greater Rochester Area and the Greater Binghamton Area are two diverse communities, the local engagement and outreach activities that each station designed and implemented were also very unique. WXXI focused the majority of their engagement activities on local educators and caregivers by providing educational workshops focusing on nutrition, fitness and healthy habits. On the other hand, WSKG strategically positioned themselves to develop new and coordinate existing efforts through awareness outreach activities. Below are some sample workshop materials and outreach activities from both stations:

Sample WXXI Outreach & Engagement Resources: WXXI's Family Literacy Health Workshops were designed to strengthen the home-to-school connection and provide educators and families with additional opportunities to engage children in healthy activities and with healthier foods.  Participants received training in how to use hands-on activities, lesson plans, booklists, online resources and family literacy kits focused on health and wellness to support their children and students making healthier choices.

Sample WSKG Outreach & Engagement Resources: WSKG Public Broadcasting worked with several area partners to offer outreach and community engagment activities throughout their coverage area.  WSKG worked alonside their partners to coordinate, implement and engage the community.   All grant activities were captured in WSKG's children show, Move It! which encourages famlies to live a healthy lifestyle.

Here is a sampling of the activities, a .pdf describing all the activities and links to sample materials:

  • Outreach Descriptions (.pdf)

  • WSKG partnered with UHS's Stay Healthy Kids program for the Art for the Heart billboard contest.  The goal of this activity was to engage students in grades 4-8 to create healthy messaging for other students using art as the medium. Winning artwork was turned into billboards that were showcases throughout the WSKG viewing area. 
    Art for the Heart Billboard Contest – Winners (.pdf)

  • The Johnny Only WOW songwriting competition encouraged students to create a song about health, exercise and the importance of a healthy lifestyle. 
    Song Writing Contest – Flyer
    Song Writing Contest – Application

  • Lourdes Hospital's nutrition department collaborated with WSKG to create After School Fuel recipe contest and show.  Students in grades 1-8 were encouraged to submit healthy recipes using vegetables, fruit and whole grains.  Certified Dieticians judged the entries and winning recipes. Winners had an opportunity to create their recipes on television.  All recipes are available online in a virtual cookbook. 
    Recipe Contest – Flyer

  • Stride with Pride is a movement in the classroom program based on pedometer use and data collection of how many steps children take during the school day. Broome Tioga BOCES offered professional development for teachers on movement in the classroom and Binghamton University's Decker School of Nursing evaluated data collected by the students.