Blueprint America

WXXI joins forces with the Rochester Regional Community Design Center (RRCDC)
to present a “Reshaping Rochester” lecture featuring
Geoff Anderson, President and CEO of Smart Growth America
Wednesday, October 21, 2009, 7-9 p.m. At WXXI Studios—280 State Street
Lecture Summary
Positioning Rochester for the Economic Recovery
The economic downturn of the last two years has left its mark on every community in the country.  Both the public and private sector have been forced to re-evaluate their business model and ensure that they are getting the maximum return on their scarce resources.  This has been particularly true in the development industry where a glut of foreclosures and oversupply in the market have brought new projects to a standstill.  At the same time broader forces are in play-- climate change legislation, energy price volatility, the green economy, demographic and market shifts--that are already affecting investment choices and will play an increasing role in the future.  Communities failing to recognize these trends may find their investments pay little dividends or worse, turn into stranded assets.  While those that anticipate the future can buffer themselves against economic volatility and position themselves to thrive in the next round of expansion.
Tickets are:
$8/advance—$10/door with student ID
$75/advance—$40/series with student ID
Tickets can be purchased at Parkleigh, 215 Park Avenue; Wegmans, all locations; RRCDC, 1115 E. Main Street or online at  or call (585) 271-0520.
Major support for BLUEPRINT AMERICA community outreach project is provided by the Rockefeller Foundation (Program Produced by THIRTEEN.) For more Blueprint America information visit
About Geoff Anderson:
Geoff Anderson, President and CEO of Smart Growth America also worked at the US EPA where he headed the Agency's Smart Growth Program. During his tenure at EPA, he was instrumental in creating the Agency's Smart Growth program; he helped to found the Smart Growth Network, the New Partners for Smart Growth Conference, and the popular web site
In addition, he provided seed funding for and helped to catalyze the creation of the National Vacant Properties Campaign, The LEED for Neighborhood Development Certification program, and the Governors' Institute for Community Design.  He has co-authored numerous publications including: This Is Smart Growth, Getting to Smart Growth Volumes 1 and 2, Protecting Water Resources with Higher Density Development, The Transportation and Environmental Impacts of Infill vs. Greenfield Development and many others. His work also included direct technical assistance, helping with smart growth implementation in communities nationwide including Cheyenne, WY, Prince George's County, MD, and the flagship smart growth project Atlantic Station in Atlanta, Ga. Geoff received a Masters Degree from Duke University's Nicholas School of the Environment with a concentration in Resource Economics and Policy.
About Rochester Regional Community Design Center (RRCDC)
The Rochester Regional Community Design Center (RRCDC)  is a resource, assisting municipalities and citizens of the Greater Rochester Region in defining, understanding, promoting and implementing concepts of design excellence and sustainability for the built environment and public realm. RRCDC hosts lectures, exhibits and discussions centering on how Rochester can revitalize itself through excellence in urban design. The RRCDC, along with volunteer design professionals provides the community with:

·    A resource to promote community, sustainability, and good planning.
·    Hosts public education events.
·    Lecture series – “Reshaping Rochester”
·    Assists governments in implementing vision plans.
·    Charrette Center – provides help to organize, plan, and facilitate community design charrette.
·    Design Gallery – displays the works of urban designers.
·    Advocacy Center – design professionals available for consultation.
·    Resource Library.
·    Studio Space – for neighborhood meetings relating to urban design issues.