WXXI VIEWERS
Total Weekly Audience: 182,210
WXXI's audience is your audience: Decision-makers, business owners, professionals, families and Americans of diverse backgrounds. WXXI's quality environment provides the right reach and audience for our business partners who want to target deliberate, selective viewers with significant buying power who seek dependable, worthwhile programming for themselves and their families.
Source: Nielson Media Research November, 2009
Why WXXI Television?
Program underwriting provides area businesses, organizations, and foundations with maximum exposure to the 494,530 NSI households in greater Rochester and the Genesee Valley region. This is a highly public means of showing your corporate support and commitment to the local community. Underwriting builds recognition, rapport and a relationship with your target audience through the continuity and high-profile visibility that WXXI delivers. The value continues after the credit concludes.
In 2010, for the seventh consecutive year, Americans consider PBS the nation's most trusted institution among nationally known organizations and consider PBS news and public affairs series the most trustworthy compared to other networks.
Source: GfK Roper Public Affairs and Media Opinion Survey for PBS, January, 2010
WXXI is:
Children 2-11 yrs old
Top shows include:
- Bob the Builder
- Curious George
- Martha Speaks
- Arthur
- Thomas and Friends
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Adults 18-49 yrs old
Top shows include:
- Ask This Old House
- This Old House
- Antiques Roadshow
- Secrets of the Dead
- NOVA
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Adults 50+ yrs old
Top shows include:
- Antiques Roadshow
- Lawrence Welk
- Keeping Up Appearances
- NewsHour
- This Old House Hour
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Source: Nielson Media Research November 2009
Statistics:
PBS viewers are sensitive and loyal – most count on PBS to be their source for news, education, and entertainment.
- 85% do not watch A&E
- 75% do not watch CNN
- 88% do not watch Lifetime
- 82% do not watch MSNBC
Source: 2006 PBS-commissioned Nielsen Only-Only-Both study
Audience:
- 73% of PBS viewers said PBS sets the standards of quality for television.
- 68% of PBS viewers feel that companies that fund PBS have a commitment to quality and excellence.
- 57% of PBS viewers agree that underwriters are usually industry leaders.
- 66% of PBS viewers would choose to buy a product from a company that supports PBS, all other things being equal.
- 46% of PBS viewers have bought a company’s products or services in the past because they appreciated their charity or involvement in the community.
Source: 2006 PBS Sponsorship Awareness Study (PBS-commissioned Harris Interactive study)
For more information about WXXI underwriting, please contact Robin R. Stone 585.258.0221. |
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