WXXI LISTENERS

 

Combined Weekly Audience:  164,200

WXXI’s programming reaches a diverse demographic.  Listeners are affluent, highly educated, and informed individuals.  In personal and professional spheres of influence, they are leaders of opinion as well as leaders in the community.  They are decision-makers at work who hold professional, managerial, executive, and administrative positions.

WXXI-AM 1370/WRUR-FM 88.5 Weekly Audiences

• WXXI-AM has a weekly unduplicated audience of 60,300  listeners
• The WXXI-AM audience is 50/50 Men/Women
• 43% of  WXXI-AM listeners are between the ages of 25 and 54

• WRUR-FM has a weekly unduplicated audience of 30,400 listeners
• The WRUR-FM audience is 62% Men/38% Women
• 58% of WRUR-FM listeners are between the ages of 25 and 54

 

WXXI-FM 91.5/WXXY-FM 90.3 Weekly Audience

• WXXI-FM/WXXY-FM has a weekly unduplicated audience of 73,400 listeners
• The audience is 49% Men/51% Women
• 35% of the listeners are between the ages of 25 and 54

CUME Data are Copyright Arbitron, Inc. TSA Rochester, NY; Persons 12+, Mon-Sun, 5A-12M, Spring, 2011.
Arbitron data are estimates only. Source: RRC, Inc.

Key WXXI Demographics

WXXI listeners are more likely than average Rochester adults to:

•    Hold these positions:

               Business Owner/Partner/Corp. Officer              64%
               Proprietor/Manager                                        20%

•    Obtain the following household income:

            $75,000 plus                                                    30%
            $100,000 plus                                                  57%   
            $150,000 or more                                            148%

•    Possess these degrees:

            Advanced College Degree                                 182%
            Single and/or Advanced Degree                         109%
            Bachelor’s (One Degree)                                    68%

 

Source:  The Media Audit, Feb-Mar 2011