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Support: Corporate Sponsorships

RADIO OFFERS ADVERTISERS THE LAST CAPTIVE AUDIENCE

National Public Radio (April 28, 2009) conducted an interesting interview with author Warren Berger, who offered his observations on the value of Radio advertising. Mr. Berger, who has been writing about the advertising industry for more than 20 years, emphasized the affordability of Radio, and noted its particular effectiveness in local markets. He also cited Radio's ability to blanket the airwaves in a way that TV can't match.

Listen to this short clip of Mr. Berger's interview to hear his comments on the benefits of Radio in a marketing plan.



Corporate Sponsorships

Underwriting represents a unique opportunity for a company to enhance its corporate image, demonstrate a commitment to the local community and to be socially responsible. WXXI offers one of the most cost effective ways to deal in the realms of advertising, public relations and community support simultaneously. Underwriters align themselves with excellent, trusted programs and, at the same time, reach specific target markets.

Underwriting

Demographics

For more information about WXXI underwriting, please contact Robin R. Stone 585.258.0221.