Corporate Partnerships: Testimonials
Underwriting represents a unique opportunity for a company to enhance its corporate image, demonstrate a commitment to the local community and to be socially responsible. WXXI offers one of the most cost effective ways to deal in the realms of advertising, public relations and community support simultaneously. Underwriters align themselves with excellent, trusted programs and, at the same time, reach specific target markets.
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CANANDAIGUA NATIONAL BANK AND TRUST
“As the only full-service community bank in the greater Rochester region, Canandaigua National Bank and Trust deems it vital to support organizations that enhance the quality of life within our marketplace. We know this is important to our employees, our customers, and the community we serve. When we look at the meaningful ways to directly enhance the richness within our community, we look to the arts, children and education. CNB underwrites WXXI programming because we are investing in what we consider a valuable resource that enriches our lives in these major areas.”
Stephen R. Martin, Vice President of Marketing |
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MCCARDLE RAMERMAN, INC
"There is no better way to reach a high concentration of thinking and effective leaders in the Rochester region. National Public Radio has grown into one of the most important sources of news and information in the world. We feel that supporting programming on WXXI is a great thing to do for our community, and it's a great way to remind the right people we're here with services that can make a difference for their organizations. Some of our favorite WXXI radio programs include drive time news, Weekend Edition, Bob Smith’s 1370 Connection and The Diane Rehm Show."
Sherri McArdle and Jim Ramerman, Co-CEOs |
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RIT – E. PHILIP SAUNDERS COLLEGE OF BUSINESS
“The Saunders College partnered with WXXI because the listener audience profile is similar to the demographics that the college targets -- especially for their graduate programs. Underwriting is valuable because we want to partner with organizations like WXXI who have a positive impact on the Rochester area.”
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BELTZ IANNI & ASSOCIATES
“WXXI provides the most informative, trusted, and interesting programming in Rochester. These are exactly the same qualities we want people to associate with Beltz Ianni & Associates. Our corporate support helps WXXI offer good things to our community. I would suggest other financial service firms ask themselves how many times their clients ’thank’ them for their advertising. It happens to us all the time!”
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UNIVERSITY OF ROCHESTER MEDICAL CENTER
“Underwriting on WXXI is consistent with our mission of supporting the community. By partnering with WXXI we also reach our audience of physicians and thought leaders in the area. WXXI’s programming airs in an uncluttered broadcast environment where we feel our underwriting message is seen as credible and can be taken seriously.”
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COFFEE CONNECTION
“We believe that WXXI is a great source for information. We also believe that well-educated, knowledgeable listeners make well-informed decisions. Our coffee shop works globally and locally. Many people today understand the correlation and are eager to support projects like ours. WXXI has the ability to reach this audience. In addition, the tenets of our business are: community, cooperation, and collaboration. We recognize that WXXI provides a great service for our community and we want to be able to support those services. You can feel good about where your media dollars are going.”
Nancy Sawyer-Molina, President |
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ELIZABETH WENDE BREAST CARE, LLC
"Our sponsorship of WXXI is designed to fit our needs in two ways, it is a vehicle for us to brand our company name in this community and most importantly, it allows us to support the Rochester community with an incredible cultural asset. Thank you, WXXI."
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VISITROCHESTER
“WXXI underwriting fills a unique niche in promoting civic pride to the local audience. The unique demographics of the WXXI listener/viewer played a significant role in choosing to work with WXXI. Marketing with WXXI has been very cost effective. It’s a great deal, and a wise investment of marketing dollars.”
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For more information about WXXI underwriting, please contact Robin R. Stone 585.258.0221. |
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