WXXI-AM 1370 (NPR/ News)

• 60,300 CUME PERSONS in an average week*
• 32% are between the ages of 25 and 49
• 62% are 50 plus years old
• 50/50% men/women
• 79% are COLLEGE GRADUATES+ who listen an average of 6.8 hours per week
• 49% have a household income of $75K+
• 72% have a household income of $50K+

Compared to average radio listeners in Rochester, N.Y., WXXI-AM listeners are:

• 133% MORE LIKELY to be a college graduate+
• 39% MORE LIKELY to have a household income of $75K+

WXXI-FM 91.5 (Classical Music)/WXXY-FM 90.3 (Classical Music & NPR News)

• 73,400 CUME PERSONS in an average week*
• 27% are between the ages of 25 and 49
• 65% are 50 plus years old
• 51% are women/49% are men
• 69% are COLLEGE GRADUATES+ who listen an average of 5.1 hours per week
• 40% have a household income of $75K+
• 65% have a household income of $50K+

Compared to average radio listeners in Rochester, N.Y., WXXI-FM/WXXY-FM listeners are:

• 105% MORE LIKELY to be a college graduate+
• 15% MORE LIKELY to have a household income of $75K+

WRUR-FM 88.5 (NPR News/AAA Music)

• 30,400 CUME PERSONS in an average week*
• 51% are COLLEGE GRADUATES+ who listen an average of 3.5 hours per week      

Compared to average radio listeners in Rochester, N.Y., WRUR-FM listeners are:

• 52% MORE LIKELY to be a college graduate+
• 36% MORE LIKELY to have a household income of $75K+

SOCIOECONOMIC Data are Copyright Arbitron, Inc. MSA Rochester, NY; Persons 18+, Mon-Sun, 6A-12M,, Spring 2011
Arbitron data are estimates only. Source: RRC, Inc.

CUME = The estimated number of unduplicated, different listeners that tune-in during a daypart in an average week.

*CUME Data are Copyright Arbitron, Inc. TSA Rochester, NY; Persons 12+, Mon-Sun, 5A-12M, Spring 2011.
Arbitron data are estimates only. Source: RRC, Inc