Ways To Give

Gifts of Appreciated Securities

Please contact WXXI before you transfer appreciated securities, and allow plenty of time for the transaction to be completed.

There are three ways to transfer appreciated securities which can be used to fund a current membership, Capital Campaign or planned gift.

1 ) Electronic Transfer

  • It is very important that you or your broker notify WXXI before making an electronic transfer. WXXI needs to know the name of the stock, the number of shares, your name and address, and the designation of your gift so that we can credit it properly.

2 ) Your Broker Holds the Stock in Street Name

  • Inform your broker, preferably in writing, which specific shares you wish to donate to WXXI. Please copy WXXI or let us know that the transfer will take place, and what the designation of your gift will be.

  • Instruct your broker to call WXXI immediately to receive instructions on the disposition of the donated shares.

3 ) You Hold the Stock Certificate

  • Send the unendorsed stock certificate by registered mail to:
    Kathy Russell
    Director of Major Gifts and Planned Giving
    WXXI
    PO Box 30021
    Rochester, NY 14603

  • Send a notarized stock power, signed exactly as your name appears on the unendorsed certificate, by regular first class mail. Do not send these two documents in the same envelope. Together they become negotiable to anyone who might intercept them.

  • Stock powers are available from WXXI, your broker or banker.

Valuation
Electronic transfer - The date the stock transfers into WXXI's account
Street name - The date the transferred shares reach WXXI's account
Certificates - The postmark date on the envelope containing the stock power