More Information

Greater Rochester Outlook

The Greater Rochester Enterprise wants the world to know how great life can be in Rochester, New York. The private group will soon embark on a marketing campaign to establish a nationally recognized image of Rochester as a competitive, high profile region attractive for business relocation and skilled labor looking for a family-friendly community.

However, creating a brand image for Rochester is not an easy task. Need to Know will speak with the leaders of the GRE and with those who conducted similar marketing campaigns in Buffalo and Baltimore, Maryland to find out what obstacles stand in our way.

Thursday, January 31,
8:00 p.m. on Need to Know

Resources:

Economic development in Rochester:

Buffalo-Niagara Enterprise:

Greater Baltimore Alliance: