Census 2001 -- Latino Population -- 3 May 2001

>> Gary Walker: JUST AHEAD ON "NEED TO KNOW," THE FACE OF AMERICA IS CHANGING. RIGHT NOW THE NUMBERS ARE VERY CLOSE, BUT ALL THE EXPERTS AGREE: BEFORE VERY LONG, THE LATINO POPULATION WILL BECOME THE LARGEST MINORITY GROUP IN THE UNITED STATES. AND ROCHESTER IS FOLLOWING THE TREND. WE'LL TALK ABOUT HOW THIS MAY IMPACT ROCHESTER SOCIALLY, POLITICALLY, AND ECONOMICALLY. ALSO, WXXI'S CLASSICAL 91.5 JULIA FIGUERAS TALKS WITH WORLD-RENOWNED VIOLINIST CHARLES CASTLEMAN. FIND OUT WHAT'S BEHIND HIS STRADIVARIUS. IT'S ALL AHEAD ON "NEED TO KNOW."

>> WHAT IT MEANS FOR OUR COMMUNITY IS THAT WE NEED TO DO SOME VERY SERIOUS THINKING ON THE IMPACT OF THE INCREASE OF LATINOS.

>> THIS IS "NEED TO KNOW," THE ROCHESTER AREA'S ONLY IN-DEPTH NEWS PROGRAM. "NEED TO KNOW" IS A PRODUCTION OF WXXI NEWS AND PUBLIC AFFAIRS, COVERING ISSUES, POLITICS, EDUCATION AND CURRENT EVENTS.

>> "NEED TO KNOW" IS MADE POSSIBLE BY THE DAISY MARQUIS JONES FOUNDATION, BY DORSCHEL LEXUS, AND THROUGH THE SUPPORT OF VIEWERS LIKE YOU.

>> Gary Walker: THANK YOU FOR JOINING US. I'M GARY WALKER. CENSUS 2000 INFORMATION IS STILL ROLLING IN, BUT THE DEMOGRAPHICS ARE CLEAR. NATIONALLY, THE LATINO POPULATION HAS JUMPED 60% IN TEN YEARS. MONROE COUNTY HASN'T SEEN THAT KIND OF GROWTH, BUT LATINOS HERE NOW MAKE UP 5% OF OUR POPULATION, AND BY FAR THEY ARE THE FASTEST-GROWING POPULATION IN THIS AREA. THE CITY LATINO POPULATION IS UP BY 48%, AND THIS IS NOT JUST A CITY THING. IN OUR SIX-COUNTY REGION, THE LATINO COMMUNITY CHECKS IN WITH A 60% INCREASE. IN THE CITY OF ROCHESTER, LATINO AND AFRICAN-AMERICANS TOGETHER HAVE REPLACED WHITES AS THE MAJORITY IN THE CITY. IN MONROE COUNTY, WHITES REMAIN THE MAJORITY, BUT THERE ARE SIGNIFICANT, GRADUAL CHANGES FROM 1990 TO 2000. LATINOS AS A GROUP INCREASED BY 23% IN MONROE COUNTY; AFRICAN-AMERICANS ROSE BY 9%, AND COUNTYWIDE, WHITES DROPPED 3%. ALL THE DIFFERENT NUMBERS POINT TO ONE THING: THE LATINO POPULATION IS ON THE RISE. BUT THOSE ARE NUMBERS IN A CENSUS. WHAT ARE WE SEEING AROUND THE COMMUNITY? WXXI'S ALICIA CLAUSSELL HAS THE STORY.

>> Alicia Claussell: THE SANCHEZ FAMILY ARE THE OWNERS OF SABOR BAKERY WHICH SPECIALIZES IN SPANISH, CARIBBEAN AND SOUTH AMERICAN DESSERTS AND SANDWICHES. YOU WOULD PROBABLY EXPECT TO FIND SABOR ON CLINTON AVENUE IN ROCHESTER, TRADITIONALLY A LATINO SHOPPING AREA. BUT SABOR BAKERY IS LOCATED ON MERCHANTS ROAD, RIGHT ON THE BORDER OF IRONDEQUOIT AND ROCHESTER, WHERE IT CAN CONVENIENTLY CATER TO BOTH LATINO AND NON-LATINO CUSTOMERS.

>> MY FIRST THOUGHT WAS I KNEW I WOULD GET THE HISPANICS TO PATRONIZE THE BUSINESS, BUT I FELT THAT THE NOT-HISPANIC WAS READY FOR IT, THE SPANISH BREAD, PASTRIES, JUST BECAUSE OF THE COMMERCIALS ON TV, THE SPANISH PROGRAMS, THE POPULATION.

>> Alicia Claussell: SINCE THE LAST CENSUS IN 1990, THE LATINO POPULATION HAS JUMPED 60% IN OUR SIX-COUNTY REGION AND 48% IN THE CITY. WITH THIS INCREASE, NON-LATINOS ARE MORE EXPOSED TO A CULTURE THAT PERHAPS THEY PREVIOUSLY OVERLOOKED.

>> WHAT IS THIS? COCONUT CUSTARD?

>> Alicia Claussell: LIKE ROBERT GRAY, A CUSTOMER OF SABOR BAKERY WHO TRAVELS FROM BRIGHTON FOR A TASTE OF THESE LATIN SWEETS.

>> I LIKE THE UNIQUENESS AND THE VARIETY BECAUSE EVERYONE HAS TRIED THE STANDARD ITALIAN BAKERY OR FRENCH BAKERY, BUT PEOPLE MAY NOT BE FAMILIAR WITH SPANISH.

>> Alicia Claussell: IF THE NON-LATINO CUSTOMER IS AWARE OF THAT UNIQUENESS AND VARIETY, YOU CAN BE SURE THAT THE NON-LATINO BUSINESS OWNER IS MINDFUL OF THIS BURGEONING POPULATION.

>> I SEE THEM ALL TRYING TO HIT ON -- TAP ON THAT LATIN MARKET. THERE'S NO DOUBT WHEN YOU WALK IN TOPS, WEGMAN'S, THEY ARE ALL GETTING A SENSE OF IT.

>> Alicia Claussell: WEGMAN'S HAS CARRIED LATINO-ORIENTED PRODUCTS FOR THE PAST TEN YEARS. HOW WILL THEY RESPOND TO A GROWTH IN DEMAND DUE TO INCREASING NUMBERS OF LATINOS AND NON-LATINOS WHO ENJOY LATIN-AMERICAN CUISINE?

>> WE REALLY LISTEN TO OUR CUSTOMERS AND BASE OUR DECISIONS ON CUSTOMER REQUESTS. OUR EMPLOYEES AND OUR STORE MANAGERS IN EACH STORE HAVE A TRUE UNDERSTANDING AND APPRECIATION FOR WHAT THE CUSTOMERS IN THAT MARKET ARE LOOKING FOR, SO WE REACT TO THAT AS THE NEEDS ARISE.

>> Alicia Claussell: IT'S NOT JUST ABOUT PRODUCTS; IT'S ALSO ABOUT SERVICE. WE'RE BEGINNING TO SEE MORE COMMERCIALS ON TELEVISION AND ADS IN THE YELLOW PAGES BOASTING "SE HABLA ESPANOL." NON-LATINO BUSINESS OWNERS AND EXECUTIVES LIKE TODD BERNHARDT, DISTRICT MANAGER FOR H&R BLOCK IN HENRIETTA, ARE WATCHING THE CENSUS NUMBERS CLOSELY AND LOOKING TO ATTRACT THE LATINO CONSUMER.

>> (Speaking in Spanish)

>> JUST NOTICING THE NEED FOR IT IN THE OFFICES. AT THE NORTON STREET AREA, I NOTICED IT THE FIRST YEAR I WAS HERE AND I'M SURE THEY NOTICED IT EVEN PRIOR, BEFORE I CAME HERE. SO WE JUST STARTED LOOKING MORE INTO ADVERTISING MORE AND ALSO JUST TRYING TO MAKE THINGS EASIER, FOR GETTING SUPPLIES AND MATERIALS THAT WE HAND OUT TO OUR CLIENTS LIKE, YOU KNOW, ANY INFORMATION THAT WE GIVE OUR CLIENTS, WE ALSO GET IT IN SPANISH.

>> Alicia Claussell: HEADLINES LIKE "CENSUS REVEALS HISPANIC POPULATION JUMPS 60%" AND "CITY DIVERSITY BOOM OVERTAKES WHITE RESIDENTS" ARE JUST THE TYPE OF WAVES THAT RESONATE IN THE MINDS OF LOCAL POLITICIANS SEEKING ELECTION OR REELECTION IN 2001. NANCY PADILLA, WHO RUNS A YOUTH CENTER FOR LATINOS, KNOWS FIRSTHAND ABOUT POLITICS. PADILLA WAS ELECTED TO THE SCHOOL BOARD, WAS THE FIRST LATINA CITY COUNCILWOMAN AND RAN FOR MAYOR FOR THE CITY OF ROCHESTER NINE YEARS AGO. WE TALKED WITH PADILLA ABOUT WHETHER SHE THINKS THE INCREASE IN POPULATION INDICATES THAT NOW IS A PRIME TIME FOR LATINOS TO GAIN REPRESENTATION IN GOVERNMENT.

>> I DON'T THINK THERE'S EVER A SET TIME FOR A LATINO TO WIN A CANDIDACY. I THINK A LATINO SHOULD BE ABLE TO WIN ANY DAY OF THE WEEK, ANY YEAR OF ELECTION. I THINK WE HAVE TO GET AWAY FROM THAT MIND FRAME. WHEN I RAN IN 1981 FOR THE SCHOOL BOARD, I RAN WITH MY STRENGTHS AS A WOMAN, AS A YOUNG ADULT, AS SOMEONE WHO CARED VERY DEEPLY ABOUT THIS COMMUNITY WHO JUST HAPPENED TO BE LATINA.

>> Alicia Claussell: THIS ELECTION YEAR, WE ARE ALREADY SEEING LATINOS ON PARTY TICKETS. LEGISLATOR JOSE CRUZ OF THE DEMOCRATIC PARTY HAS ANNOUNCED HE WILL RUN AGAIN. THE REPUBLICAN PARTY ANNOUNCED THE POSSIBILITY OF NOMINATING CITY LEADER LUIS PEREZ AS A MAYORAL CANDIDATE AGAINST DEMOCRATIC INCUMBENT WILLIAM JOHNSON. WILL HAVING A LATINO CANDIDATE GIVE THE REPUBLICAN PARTY AN EDGE? THAT'S STILL TO BE SEEN. BUT THE NUMBERS ARE THERE AND LATINOS MAY NOW HAVE THE LEVERAGE TO BECOME A POWERFUL VOICE IN THE COMMUNITY.

>> I BELIEVE STRONGLY THAT THE LATINO COMMUNITY WILL BE TAKEN MORE SERIOUS AS WE LATINOS LEARN TO VISUALIZE THAT WE ARE DOERS, THAT WE HAVE BRAIN POWER, THAT WE HAVE THE ABILITY TO SUCCEED.

>> Alicia Claussell: THIS ABILITY TO SUCCEED IS NOW AIDED BY STRENGTH IN NUMBERS. IT'S NO LONGER ABOUT LATINOS JUST LIVING IN THE CITY. LATINOS ARE NOW SETTLING INTO THE SUBURBS, AND THAT IS WHAT SABOR BAKERY AND THE SANCHEZ FAMILY IS BANKING ON.

(Music)

>> Gary Walker: THIS PAST ELECTION YEAR, YOU MAY REMEMBER THAT BOTH PRESIDENTIAL CANDIDATES WERE GOING AFTER THE SWING VOTE, AND THE SWING VOTE, NO SURPRISE, WAS THE LATINO VOTE. JOINING ME IN STUDIO TO TALK ABOUT THE LATINO IMPACT ARE JOSE CRUZ, A DEMOCRAT MONROE COUNTY LEGISLATOR; LUIS PEREZ, A REPUBLICAN CITY LEADER, AND NAIMAH SIERRA FROM ACTION FOR A BETTER COMMUNITY. AND THANK YOU ALL FOR JOINING US. I GUESS WE CAN START WITH -- I WAS JUST, IN MY READINGS, I WAS LOOKING AGAIN AT SOME FOLKS ARE STILL SAYING THAT THERE'S STILL PRETTY MUCH A DECENT UNDERCOUNT OF THE LATINO POPULATION IN THE COUNTRY. DO YOU FEEL THE SAME WAY, THAT THERE'S AN UNDERCOUNT OF THE POPULATION HERE IN OUR AREA?

>> I THINK THAT'S ABSOLUTELY TRUE. I THINK THE CENSUS BUREAU HAS GOTTEN BETTER AT IT AND I THINK THAT'S ONE OF THE REASONS YOU HAVE SEEN A JUMP IN THE NUMBERS, BUT ULTIMATELY I THINK THERE'S AN UNDERCOUNT. I THINK PEOPLE ARE STILL A LITTLE NERVOUS, A LITTLE PREOCCUPIED WITH THE IDEA OF GIVING SO MUCH INFORMATION. SO YEAH, IT'S STILL A PROBLEM IN THIS COUNTRY.

>> Gary Walker: I KNOW THE CENTER FOR GOVERNMENTAL RESEARCH EVEN WENT AFTERWARDS AND TRIED TO UNEARTH AS MANY NAMES THAT WERE NOT HEARD FROM, BUT DO YOU SHARE THE VIEW THAT THERE'S STILL AN UNDERCOUNT IN THE AREA?

>> YES, I WOULD SAY THAT THERE'S PROBABLY AN UNDERCOUNT, ALTHOUGH WE HAVE TO COMMEND THE CENTER FOR GOVERNMENTAL RESEARCH IN THE WORK THAT THEY DID IN ADDING ABOUT 13,000 NAMES TO THAT LIST, WHICH TRANSLATES INTO A LOT OF MONEY OVER 10 YEARS.

>> Gary Walker: IT WAS AN AGGRESSIVE EFFORT. YOU KNOW, 15 YEARS AGO WHEN I FIRST ARRIVED IN ROCHESTER AND STARTED COVERING THIS COMMUNITY, IT WAS PRETTY SAFE TO SAY THAT WHEN YOU SAID "LATINO" OR "HISPANIC," YOU MEANT, IN THIS TOWN, PUERTO RICAN. THAT'S NOT THE CASE ANYMORE. THE GROWTH THERE IS TREMENDOUS. MAYBE YOU CAN SPEAK TO THAT, NAIMAH.

>> YES, ACTUALLY THE TERM "LATINO HISPANIC" REALLY TRIES TO TAKE INTO CONSIDERATION MANY PEOPLE OF DIFFERENT ETHNICITIES. YOU KNOW, WE HAVE A LARGE DOMINICAN REPUBLIC POPULATION; WE HAVE A LARGE CUBAN POPULATION; WE HAVE A LARGE POPULATION OF JUST IMMIGRANTS. SO GETTING BACK TO YOUR QUESTION ABOUT THE COUNT, YOU START TO QUESTION THEN FOR THOSE WHO CONSIDER THEMSELVES ILLEGAL, ARE AFRAID THAT THEY'RE GOING TO BE CONSIDERED ILLEGAL, THEY DIDN'T PARTICIPATE IN THE CENSUS; MANY DIDN'T BECAUSE THEY DID NOT HAVE THE CONFIDENCE THAT THEY WEREN'T GOING TO COME BACK AND TRY TO GET THEM TO GO BACK TO THEIR COUNTRIES. SO YEAH, I THINK THAT THE TERM LATINO HISPANIC REALLY TAKES INTO CONSIDERATION MANY, MANY OTHER RACES BESIDES PUERTO RICAN.

>> Gary Walker: THE GROWTH AND DIVERSITY IN THIS COMMUNITY IN THE LAST 15 YEARS HAS BEEN REMARKABLE, JUST REMARKABLE WITHIN THE LATINO POPULATION.

>> ABSOLUTELY.

>> Gary Walker: YOU JUST MENTIONED A GOOD POINT, THOUGH. THERE'S STILL A SIGNIFICANT GROWTH IN THE LATINO POPULATION THAT IS IMMIGRATION, THAT IS COMING FROM OTHER AREAS, OTHER COUNTRIES. DO YOU HAVE A CONCERN -- I MEAN, YOU WORK FOR ACTION FOR BETTER COMMUNITY. YOU SEE FOLKS FIRST UP AND RIGHT AT THE POINT OF ENTRY OFTEN. DO YOU HAVE A CONCERN ABOUT THE RATE OF THE GROWTH OF THE LATINO POPULATION, OR CAN WE ABSORB IT; EVERYTHING IS FINE?

>> I THINK MY CONCERN IS PRIMARILY AROUND WHERE PEOPLE MOVE, WHAT AREAS THEY MOVE INTO. YOU'LL FIND THERE'S A LARGE CONCENTRATION OF LATINOS IN THE NORTHEAST AND IN THE NORTHWEST, AND REALLY THOSE TWO AREAS OF THE CITY ARE REALLY THE POOREST AREAS IN THE CITY. YOU KNOW, IT'S PLACES WHERE PEOPLE CAN AFFORD TO LIVE. WHEN YOU START LOOKING AT THE STATISTICS, YOU FIND THAT HISPANIC LATINOS REALLY PAY ABOUT 50% OF THEIR INCOME JUST FOR RENT OR JUST FOR HOUSING. THAT DOESN'T LEAVE A LOT FOR OTHER THINGS, HEALTH INSURANCE AND GROCERIES AND UTILITIES. SO THAT DOES CREATE A PROBLEM.

>> Gary Walker: THAT REALLY SPEAKS TO -- REALLY FOLLOWS A NATIONAL TREND. I WAS JUST READING A STUDY WHERE THEY SAID THE AVERAGE LATINO WOULD LIVE IN A COMMUNITY THAT IS 44% LATINO. THE AVERAGE WHITE WILL LIVE IN A COMMUNITY THAT'S ABOUT 6.7% LATINO. SO THE CONCENTRATION IN CERTAIN AREAS IS A NATIONAL TREND, AND I GUESS THAT FOLLOWS RIGHT HERE IN ROCHESTER.

>> THAT'S CORRECT.

>> Gary Walker: DO WE HAVE THE SERVICES IN PLACE? DO WE HAVE -- I MEAN, ARE WE UP TO THE CHALLENGE HERE FOR SERVICES FOR THESE NEW FOLKS?

>> I THINK WHEN YOU TALK ABOUT THE HISPANIC LATINO POPULATION, THE CHALLENGE IS SUCH THAT WE CAN NEVER SAY, FIRST OF ALL, WE DON'T WANT MORE OF THEM COMING, BUT SECOND OF ALL THAT WE CAN MEET ALL THE NEEDS. WHEN YOU LOOK IN PARTICULAR AT THE EARLY NUMBERS OF THIS YEAR'S CENSUS, LAST YEAR'S CENSUS, THE LATINOS LEAD EVERY AREA IN TERMS OF -- ON THE NEGATIVE END, IN TERMS OF EDUCATIONAL ATTAINMENT, INCOME, OWNERSHIP OF PROPERTY, ALL THESE ISSUES THAT IS REALLY A CONCERN, I THINK, IN TERMS OF TRYING TO MEET THEM AND MOVE THOSE NUMBERS TO A BETTER LEVEL.

>> Gary Walker: I THINK IT WOULD BE A MISTAKE, THOUGH, FOR PEOPLE TO ASSUME THAT WHAT WE'RE TALKING ABOUT WHEN WE TALK ABOUT THE LATINO POPULATION IS JUST IMMIGRANTS OR POOR IMMIGRANTS. I HAVE SEEN MANY CORPORATIONS IN THIS COMMUNITY RECRUIT ACTIVELY AND AGGRESSIVELY HIGHEST BUSINESS-LEVEL EXECUTIVES RIGHT UP TO THE BOARD ROOMS OF THESE COMPANIES. IT'S A DIVERSE COMMUNITY WE'RE TALKING ABOUT HERE.

>> WHEN WE SAY LATINO HISPANIC, IT'S A RATHER BROAD, BROAD BRUSH THAT WE'RE PAINTING FOR DIFFERENT COMMUNITIES. AND PART OF THE UNDERSTANDING IS THAT DIFFERENT PARTS OF THE COUNTRY HAVE DIFFERENT PORTIONS OF THE HISPANIC HISPANIC POPULATION. SO YOU HAVE THE LATINO COMMUNITIES IN FLORIDA WHICH MIGHT BE A LITTLE BIT DIFFERENT THAN THE SOUTHWEST MEXICAN-AMERICAN COMMUNITIES, WHICH ARE DIFFERENT FROM THE NORTHEAST HISPANIC POPULATIONS, AND EACH WITH SPECIFIC KINDS OF NEEDS. AND SO WHEN WE SAY THAT -- WE'RE NOT JUST ALL OF HISPANIC, ALL OF LATINO BECAUSE WE HAVE -- PUERTO RICANS HAVE ONE OF THE LOWEST EDUCATIONAL ATTAINMENTS, LOWEST EMPLOYMENT, AND THOSE KINDS OF THINGS AND ARE PRETTY -- IN TERMS OF OVERALL ECONOMIC GROWTH, IT HAS A REAL CHALLENGE. BUT IF YOU GO TO OTHER PORTIONS OF THIS COMMUNITY, IN TERMS OF CUBANS IN FLORIDA, THEY HAVE OBTAINED A TREMENDOUS AMOUNT OF SUCCESS WITH ECONOMIC DEVELOPMENT. SO WE HAVE TO BE REALLY CAREFUL WHEN WE TALK ABOUT HISPANIC LATINOS THAT WE UNDERSTAND THE DIFFERENCES IN THE KINDS OF CHALLENGES THAT EACH OF THOSE COMMUNITIES HAS.

>> Gary Walker: I WOULD LIKE TO TALK ABOUT ONE OF THOSE CHALLENGES. IN OUR RESEARCH, WE TALKED TO SEVERAL CORPORATIONS AND ALL OF THEM SAID, "HEY, WE CAN READ THE NUMBERS. WE CAN READ THE CENSUS. WE ARE ACTIVELY AND VERY AGGRESSIVELY TRYING TO RECRUIT LATINOS FOR OUR WORK FORCE. HOWEVER, WE'RE IN A HIRING FREEZE. THINGS AREN'T GOING SO WELL. WE'RE DOWNSIZING AND SO THAT'S SORT OF PUT ON HOLD." MY QUESTION IS ARE JOBS A MAJOR CONCERN FOR THIS BURGEONING LATINO COMMUNITY?

>> SURE THEY ARE. I MEAN, YOU START LOOKING AT THE UNEMPLOYMENT RATES IN NEW YORK STATE, YOU START LOOKING AT THE UNEMPLOYMENT RATES IN MONROE COUNTRY, AND YOU START TO SEE THAT EVEN THOUGH THE POPULATION IS LARGER, THE UNEMPLOYMENT RATES ARE ALSO LARGER FOR THE HISPANIC LATINO COMMUNITY. THE INCOME LEVELS, WHAT PEOPLE EARN, THE PER CAPITA INCOME, IS MUCH LOWER THAN FOR THOSE OF WHITES IN MONROE COUNTRY AND ESPECIALLY IN THE CITY OF ROCHESTER. SO YES, THAT'S A MAJOR CONCERN. AS THE ECONOMY TENDS TO GO IN A DOWNWARD TREND, I MEAN WE'RE GOING TO SEE A LOT MORE UNEMPLOYMENT, AND PRIMARILY HISPANICS AND LATINOS ARE GOING TO BE IMPACTED, AS WELL AS AFRICAN-AMERICANS.

>> Gary Walker: WELL, WE HAVE THREE FOLKS RIGHT ON THIS PANEL RIGHT NOW WHO MIGHT HAVE A WORD TO SAY, SOME LEVERS TO PULL AND BUTTONS TO PUSH TO IMPROVE THINGS. WHAT NEEDS TO BE DONE AND WHAT IS BEING DONE RIGHT NOW TO IMPROVE THE LOT OF THE NEW FOLKS COMING?

>> WELL, I THINK PRIMARILY WE HAVE TO WORK WITH CURRENT INSTITUTIONS TO HELP THEM UNDERSTAND THAT THEY HAVE A RESPONSIBILITY TO WORK AGGRESSIVELY IN THE COMMUNITY, TO FIND BILINGUAL STAFFING AND TO PUT MATERIALS OUT IN SPANISH AND BE CULTURALLY SENSITIVE TO THE NEEDS OF THE COMMUNITY BECAUSE I THINK THERE'S A LOT OF RESOURCES THAT WE'RE STILL NOT TAPPING INTO AND HAVE NOT BEEN VERY GOOD AT TAPPING INTO. AND I THINK THAT'S ONE OF THE PLACES WE'RE GOING TO HAVE TO START.

>> ONE OF THE THINGS I THINK HAS BEEN SIGNIFICANT IS THAT IN NOVEMBER OF LAST YEAR, WE HELD A LATINO SUMMIT, AND WITHIN THE SUMMIT, WE WERE ABLE TO IDENTIFY ABOUT TWELVE MAJOR AREAS THAT WE FELT IMPORTANT TO ADDRESS AND COME TOGETHER ON AS A COMMUNITY TO MOVE THE HISPANIC LATINO AGENDA FORWARD. SO THESE THINGS NEED TO CONTINUE TO HAPPEN.

>> Gary Walker: I'M STRUCK AGAIN. I WAS JUST THINKING BACK TEN YEARS AGO, AND I WANT TO TALK A LITTLE BIT ABOUT POLITICS TEN YEARS AGO AND TODAY, BUT I WAS LOOKING AT THE THREE OF YOU AND THINKING THERE'S THREE NEW LEADERS IN THE LATINO COMMUNITY THAT IN THE PAST THE MEDIA HAS ALWAYS CONCENTRATED ON POOR NANCY PADILLA. EVERY TIME THERE WAS ANY SORT OF ISSUE ON LATINOS, POOR NANCY HAD TO CARRY THE BURDEN ON HER OWN SHOULDERS ALL THE TIME. NOW WE HAVE THREE NEW FACES AND LEADERSHIP ON THE SCENE AND IT'S GREAT TO SEE. TEN YEARS AGO, ONE OF THE BIGGEST STORIES I COVERED, WITH THE LAST CENSUS, A HUGE, AND I MEAN HUGE, FIGHT OVER CREATING A LATINO DISTRICT, AN HISPANIC DISTRICT. IT WAS IN THE HEADLINES FOR, I DON'T KNOW, MONTHS. IT WAS A VERY, VERY DIVISIVE AND TOUGH FIGHT, AND IN THE END, THERE WAS NOT A DISTRICT THAT WAS CREATED. BUT TEN YEARS LATER, WE HAVE JOSE CRUZ ELECTED IN THE MONROE COUNTY LEGISLATURE, WHICH WAS THE GOAL OF AN HISPANIC DISTRICT, TO ELECT AN HISPANIC REPRESENTATIVE IN THE LEGISLATURE. THAT HAS HAPPENED ANYWAY. WE'RE RIGHT BACK HERE, RIGHT BACK TALKING ABOUT THE CENSUS AGAIN, RIGHT BACK TALKING ABOUT REDISTRICTING. WILL THERE BE A FIGHT AGAIN THIS YEAR DO YOU THINK FOR AN HISPANIC DISTRICT?

>> WELL, I THINK TO ROCHESTER'S CREDIT, MY DISTRICT IS AN INTERESTING DISTRICT BECAUSE 20% OF MY DISTRICT IS HISPANIC. WE HAD A GOOD MESSAGE, AND IT WASN'T AN HISPANIC THING. IT WAS FINDING THE BEST POSSIBLE REPRESENTATION FOR A DISTRICT, AND I THINK WE WERE ABLE TO DO THAT.

>> Gary Walker: NANCY PADILLA'S POINT.

>> RIGHT. AND I THINK ONE OF THE THINGS THAT NANCY DID WAS SHE HAS VERY BROAD SHOULDERS THAT WE CAN ALL STAND ON, AND I THINK HER EFFORTS AS A PATHFINDER HAVE BEEN REALLY HELPFUL. BUT I THINK ONE OF THE THINGS THAT THE CENSUS IS ALSO SHOWING IS THAT THE HISPANIC COMMUNITY IS NOT IN ONE SPECIFIC AREA ANYMORE. IT'S STRETCHING ITSELF NORTH, NORTHEAST; IT IS STRETCHING ITSELF SOUTH AND INTO THE WEST. SO THAT IN THE YEAR 2000, WE'RE NOT NECESSARILY LOOKING AT ONE DISTRICT BUT WE'RE LOOKING AT INFLUENCING OTHER DISTRICTS, AND THAT'S THE WAY IT SHOULD BE, SO WE HAVE A MUCH MORE BROAD KIND OF IMPACT ON A NUMBER OF AREAS IN OUR COMMUNITY, WHETHER IT'S DOWNTOWN CITY HALL OR WHETHER IT'S IN THE COUNTY. WE HAVE A NUMBER OF PEOPLE WHO ARE NOW MOVING INTO THE SUBURBS, AND THOSE NUMBERS ARE PRETTY SIGNIFICANT. SO YOU'RE GOING TO SEE IN THE NEXT TEN YEARS A TREMENDOUS IMPACT ON THE COMMUNITY IN THE SUBURBS.

>> Gary Walker: MAY 17th, I BELIEVE, THERE'S GOING TO BE A MEETING OF REPUBLICAN -- >> THE REPUBLICAN CONVENTION, YES.

>> Gary Walker: THE REPUBLICAN CONVENTION, AND THEY'RE EXPECTED TO TAP ON YOUR SHOULDER AND SAY, "Mr. PEREZ, WILL YOU PLEASE BE OUR STANDARD-BEARER TO RUN AGAINST MAYOR WILLIAM JOHNSON IN THE CITY OF ROCHESTER?" ARE YOU GOING TO TAKE THAT CHALLENGE UP?

>> WELL, I'M CERTAINLY CONSIDERING IT PERIPHERALLY AND CAREFULLY, TALKING TO PEOPLE WHO ARE IMPORTANT TO ME AND THE WORK I HAVE DONE IN THIS COMMUNITY IN THE LAST 15 YEARS, BUT WE HAVE PROMISED SINCE THE BEGINNING OF 2000 AS I BECAME CITY LEADER THAT WE WOULD HAVE A FULL SLATE FOR THE CITY GOVERNMENT SEATS THAT WERE UP THIS YEAR AND WE'RE CERTAINLY GOING TO DO THAT. I THINK ONE OF OUR TOP GOALS FOR GOING INTO 2001 WAS THAT IF WE WANTED TO BE A VIABLE PARTY AND GIVE PEOPLE REAL CHOICE, WE HAD TO RUN A MAYORAL CANDIDATE.

>> Gary Walker: LET ME INTO A SENSITIVE AREA. CONVENTIONAL POLITICAL WISDOM BY ALL THE PUNDITS NATIONALLY IS THAT WITH THE GROUPS, HISPANICS AND AFRICAN-AMERICANS, BEING SO CLOSE AND WITH ALL PROJECTIONS SAYING THAT LATINOS WILL BE THE DOMINANT MINORITY IN THE UNITED STATES OF AMERICA, THAT THERE'S GOING TO BE TENSIONS ARISING BETWEEN AFRICAN-AMERICANS AND LATINOS, A COMPETITION, A TUG-OF-WAR OF SORTS FOR DOMINANCE, AND I WONDER, DOES THAT HOLD WATER AT ALL? AND PARTICULARLY, IF WE DO HAVE A MAYORAL ELECTION WITH AN AFRICAN-AMERICAN AND A LATINO, ANY CONCERNS?

>> I HAVE HEARD THIS OVER AND OVER AGAIN, AND I'M NOT CONCERNED. I SAW A GOOD EXAMPLE OF A TREMENDOUS WORKING RELATIONSHIP BETWEEN THE AFRICAN-AMERICAN COMMUNITY AND HISPANIC COMMUNITY IN NEW YORK CITY. YOU HAVE GOT THE AFRICAN-AMERICAN COMMUNITY SUPPORTING A PUERTO RICAN RUNNING FOR THE MAYOR, RUNNING FOR MAYOR OF NEW YORK CITY, AND THEN YOU'VE GOT THE HISPANIC COMMUNITY OUT IN FULL SUPPORT FOR McCALL. I THINK THOSE ARE THE KINDS OF THINGS THAT ARE GOOD EXAMPLES OF US WORKING TOGETHER BECAUSE I THINK EARLY ON WE LEARNED VERY CRITICALLY THAT IT'S ABOUT WORKING TOGETHER AND IT'S ABOUT LOOKING AT WAYS WE CAN HELP EACH OTHER AS OPPOSED TO LOOKING AT WAYS WE CAN DIVIDE OURSELVES. I MEAN, THERE'S NO GAIN IN DIVISION.

>> AND I THINK IT'S CRITICAL THAT WE START TO LOOK AT THE ISSUES IMPACTING THE AFRICAN-AMERICAN COMMUNITY AS WELL AS THE LATINO COMMUNITY. YOU REALLY HAVE TO FOCUS ON THAT AND NOT NECESSARILY THE PERSONALITY OR THE ETHNICITY OR THE RACE OF THE PERSON THAT IS RUNNING FOR OFFICE. I MEAN YOU REALLY HAVE TO LOOK AT THE IMPACT THAT PERSON COULD POTENTIALLY HAVE ON WHATEVER RACE, AND ESPECIALLY FOCUSING ON THE POOR COMMUNITIES IN ROCHESTER.

>> I THINK THERE WILL BE PEOPLE WHO WILL WANT TO MAKE THAT AN ISSUE, BUT IT'S UP TO US AS LEADERS TO MAKE SURE WE DON'T ALLOW THAT TO HAPPEN, THAT WE TAKE THE HIGHER GROUND AND THAT WE WORK TOWARD BRINGING PEOPLE TOGETHER AND FOCUSING ON THE CRITICAL ISSUES THAT OUR WHOLE COMMUNITY FACES, EVEN THOUGH AT TIMES, AS JOSE SAID, HE REPRESENTS 25% OF HIS DISTRICT WHICH IS HISPANIC, SO HE DOES REPRESENT THEM IN A WAY BUT FOCUSING ON THE WHOLE.

>> Gary Walker: ABSOLUTELY. WE HAVE A COUPLE OF SECONDS LEFT AND, NAIMAH, I WOULD LIKE TO FINISH WITH YOU. WHAT DO YOU THINK NEEDS TO HAPPEN FROM TODAY FORWARD TO IMPROVE THE LOT OF THE LATINO COMMUNITY THAT YOU SERVE?

>> I THINK THAT WE REALLY NEED TO START LOOKING AT THE IMPACTS OF POVERTY ON THE POOR. YOU KNOW, I WORK FOR AN ORGANIZATION THAT IS PRIMARILY FOCUSED ON THE NEEDS OF POOR PEOPLE, NOT NECESSARILY THOSE THAT ARE OF ONE RACE OR ANOTHER, AND WE REALLY NEED TO FOCUS ON THOSE NEEDS, AND WE HAVE TO TRY TO HAVE SOME IMPACT ON THE ISSUES THAT ARE FACING THE POOR.

>> Gary Walker: SO IT'S NOT ETHNICITY; IT'S POVERTY? >> IT'S POVERTY, EXACTLY.

>> Gary Walker: ALL RIGHT. JOSE CRUZ, LUIS PEREZ AND NAIMAH SIERRA, THANK YOU VERY MUCH FOR JOINING US. WE'LL BE IN TOUCH WITH YOU PERIODICALLY AS THE STORY CONTINUES, AND CONTINUE IT WILL. THANK YOU FOR JOINING US. NOW, BEGINNING THIS WEEK, "NEED TO KNOW" IS EXPANDING OUR PROGRAM TO INCLUDE... WELL, CULTURE. EACH WEEK WE'LL HIGHLIGHT SOMETHING FROM THE ARTS. A CHANCE THIS WEEK TO MEET WORLD-RENOWN VIOLINIST CHARLES CASTLEMAN. Mr. CASTLEMAN RESIDES HERE IN ROCHESTER AND IS A PROFESSOR AT THE EASTMAN SCHOOL OF MUSIC. Mr. CASTLEMAN SAT DOWN RECENTLY FOR A LIVE RADIO INTERVIEW WITH WXXI'S CLASSICAL 91.5's HOST JULIA FIGUERAS.

(Music)

>> MY GUEST THIS AFTERNOON IS CHARLIE CASTLEMAN, WHO IS HOLDING ONTO HIS STRADIVARIUS EVEN AS WE SPEAK. BUT WHAT I FOUND REALLY FASCINATING WAS THAT IS NOT EVEN YOUR PROUDEST THING. THE PROUDEST THING YOU HAVE IS YOUR COLLECTION OF BOWS.

>> I THINK IT MUST BE VERY DIFFICULT, UNLESS ONE IS ACTUALLY A PLAYER, TO KNOW JUST EXACTLY HOW MUCH DIFFERENCE A BOW CAN MAKE. TRULY, YOU CAN LOOK AT A VIOLIN AND SEE THIS INTRICATE CARVING AND THE OBVIOUS CHOICE OF WOOD AND ALL THAT KIND OF THING, BUT YOU CAN SEE THAT EVEN THOUGH NO ONE REALLY KNOWS WHAT MADE THEM SO GREAT, THEY'RE DIFFERENT FROM EACH OTHER. BUT A BOW IS, AFTER ALL, JUST A PIECE OF WOOD WITH SOME HAIR ATTACHED. THE GENIUS HAS TO DO WITH HOW YOU CUT THE WOOD.

>> I'M STUNNED. I MEAN, COMPLETE SILENCE BECAUSE I'M LOOKING AT THIS AND SAYING, "IT LOOKS LIKE THE WORLD'S SIMPLEST THING, ONE ROUND PIECE OF WOOD WITH HORSE HAIR STRAPPED TO IT."

>> EXACTLY.

>> HOW MUCH DIFFERENCE CAN IT MAKE IN THE SOUND?

>> FOR ONE THING, A BOW HAS TO DO TWO ABSOLUTELY CONTRADICTORY THINGS: IT HAS TO BE FLEXIBLE AND IT HAS TO BE STRONG AT THE SAME TIME. AND ONE PIECE OF WOOD HAS TO BE ABLE TO DO THAT. IT HAS TO BE FLEXIBLE TO MANIPULATE IT AND DO ALL THE VARIOUS KINDS OF TRICKS THAT ONE HAS TO DO, AND IT HAS TO BE STRONG TO PRODUCE THE SOUND YOU WANT TO; OTHERWISE, YOU WON'T CUT THROUGH AN ORCHESTRA.

>> CAN A GREAT BOW MAKE A SO-SO FIDDLE SOUND GOOD?

>> YES, IT CAN. THIS WAS JUST ONE OF THE BEST BOWS I HAD EVER PLAYED ON, SO I BOUGHT IT FOR $500 OR $600, SOMETHING LIKE THAT. BUT IT HAPPENS TO HAVE A WEAK SPOT. IT'S A PLACE IN THE BOW THAT YOU REALLY DON'T WANT -- IT'S DIFFICULT TO MAKE ANYTHING HAPPEN. BUT IT PRODUCES THE BEST SOUND OF ANY BOW I HAVE EVER RUN INTO AT ANY PRICE. AND IT DOES EVERYTHING I WANT IT TO DO, BUT I HAVE TO BE ABLE TO AVOID THAT SPOT, WHICH I DO.

>> NOW, WHERE IS THAT SPOT? >> RIGHT...

>> RIGHT IN THE MIDDLE THERE.

>> IT'S PARTICULARLY WEAK, BUT THE THING IS THAT ITS GOOD QUALITIES, AS FAR AS I'M CONCERNED, ARE UNMATCHED BY ANY OTHER BOW. BUT YOU HAVE TO HAVE A VIOLINIST ABLE AND ALSO WILLING TO MAKE THAT ADJUSTMENT, WHICH I LOVE.

>> SO HOW OLD WERE YOU, CHARLIE, WHEN YOU PICKED UP YOUR FIRST VIOLIN TO PLAY?

>> THREE.

>> THREE YEARS OLD. DID YOU KNOW AT THE AGE OF SEVEN, WHATEVER IT WAS WHEN YOU TOOK A VIOLIN LESSON FROM JACK BENNY, DID YOU UNDERSTAND WHO JACK BENNY WAS?

>> NOT REALLY, NO. ACTUALLY -- I THINK I WAS NINE OR TEN AND AMONG THE OTHER THINGS I DIDN'T UNDERSTAND IS THAT FRANK SINATRA WAS ON THE SHOW AND HE WAS AT THAT POINT MARRIED TO AVA GARDNER, AND I SHARED A DRESSING ROOM WITH AVA GARDNER, WHICH I DEFINITELY WASN'T OLD ENOUGH TO APPRECIATE. (Chuckling)

>> CONGRATULATIONS ON 25 YEARS OF EASTMAN SCHOOL OF MUSIC.

>> THANK YOU. IT'S BEEN WONDERFUL. I DO A LOT OF PERFORMING AND I DO A LOT OF TEACHING, I HAVE ALWAYS WANTED TO DO BOTH. >

> YOU'VE BEEN QUOTED AS SAYING, "WHAT I AIM FOR IS TO TEACH MY STUDENTS TO TEACH THEMSELVES, THEN I KNOW THEY'LL CONTINUE TO LEARN, TO FIND NEW THINGS IN MUSIC FOR THE REST OF THEIR LIVES." HAS THIS BEEN A SUCCESSFUL QUEST FOR YOU, CHARLIE?

>> I THINK SO. I MEAN, I REALLY FEEL THAT THERE'S -- I'M ALWAYS PLEASED.

>> IS IT LIKE OPENING A BOOK?

>> YES, IT IS. THE OTHER THING -- IT'S LIKE OPENING A BOOK, BUT I THINK AS A TEACHER YOU HAVE TO RECOGNIZE IT'S A VERY PECULIAR RELATION YOU HAVE WITH YOUR STUDENTS, THAT FOR THE PERIOD OF TIME THAT THEY'RE STUDYING WITH YOU, YOU'RE MORE IMPORTANT THAN THE BOYFRIEND, THE GIRLFRIEND, THE PARENTS, THE MINISTER, ANYBODY IN THEIR LIVES. YOU CAN PLAY BACK IN THE SCENE WHERE YOU PLAY THE BOOK A LITTLE DIFFERENTLY. I'LL SHOW YOU WHAT I MEAN. IT'S TOTALLY ARTIFICIAL, BUT... (Playing violin) (Music) IT SHOULDN'T BE ANY LOUDER THAN YOU WERE PLAYING. JUST ACT IT OUT MORE. YOU ARE THE PERSON THAT'S THE CENTER OF THEIR WHOLE LIFE FOR THAT PERIOD. WHEN THEY GRADUATE, YOU MAY NEVER SEE THEM AGAIN.

(Music)

>> Gary Walker: WXXI'S JULIA FIGUERAS THERE WITH VIOLINIST CHARLES CASTLEMAN. THAT IS OUR PROGRAM FOR THIS WEEK. FOR NEXT WEEK'S EDITION OF "NEED TO KNOW," WE'LL TAKE A LOOK AT THE CONTROVERSIAL ISSUE OF STANDARDIZED TESTING IN OUR SCHOOLS. UNTIL THEN, I'M GARY WALKER. GOOD-BYE.

(Music)

BACK