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  Create/ThinkBright TV
is a PBS television digital subchannel serving most of New York State. Its programming includes educational series, lifelong learning, arts and culture, childrens' shows and public affairs coverage with a focus on New York's people, places and heritage.
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  PBS World
is a 24-hour digital channel showing PBS documentaries, primarily science, current affairs, and history programs. It is a joint venture between PBS, Boston's WGBH, and New York City's WNET.
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  WXXI HD
provides four full-power Digital channels available over the air (21.1-21.3) and through Time Warner Digital Cable. WXXI On-Demand is also available on Channel 111 through digital cable.
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  WXXI TV
is a public television station which operates on Channel 21 in Rochester, New York, and is the PBS member station for that city and the surrounding metro area.
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DTV Benefits
Enjoy more channel selection, and it's FREE! In addition to WXXI-TV.

Digital television technology allows stations to send multiple channels at the same time. This is what allows WXXI to offer WXXI-HD, PBS World and Create/ThinkBright (see list of WXXI channels to the right).

Get more information about the programs you're watching. Depending on the channel and show, your DTV tuner or converter box might display information describing the show and the TV schedule.

See improved emergency communications. Through the power of datacasting, WXXI is using a portion of its digital signal as the backbone for an encrypted Emergency Training & Information Network (ETIN).

In collaboration with the Rochester City Fire Department, this network allows time-sensitive information to be distributed to firehouses, police stations, ambulances and hospitals within minutes!